#for the


A space where BLACKNESS is celebrated.

“Our style encompasses celebrating who we are.”

Rooted. is a brand created to bridge the gaps between the Global Black Family with millennial fashions and creativity. We are linking the pieces back together with hopes of leaving a big impact. We vow to honor Black culture in all its beauty and embrace its every paradigm to ensure we establish a space that is genuine and safe.

Our style encompasses celebrating overall Blackness. We showcase appreciation for Africa’s influences, U.S. Southern vernacular, the liveliness from the Caribbean, Afro-Latinx, Black Brits, and everywhere else that has been blessed with #theculture.

We have a LOT of work to do with removing the inflictions from colonialism and oppression from our lives, so hopefully, our tees can at least communicate a sense of pride or a good laugh.

Thank you for visiting us and feel free to reach out!



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